Swiss Tyre Group


Swiss Tire Group is a cooperation of 19 Swiss points of sale, all specialized in tire.

In 2016, Swiss Tyre Group decides to increase its presence on the Internet by lauching an E-Shop where each point of sale can present its offer while preserving its freedom in terms of offer and price.


For STG, the stakes are twofold:

  • Generate traffic in retail outlets

  • Win new customers by pooling marketing costs


STG relies on TYREDATING to carry out this project in an accurate time-frame: the website must be online for the winter season. / for desktop and mobile devices, developed by TYREDATING in only 3 months time, have been launched in September 2016.  :

  • A bilingual website : French and German

  • A website available on Desktop and mobile devices

  • A market-place -like website with the possibility of booking the tires and pay for them on-site at the fitting center

  • A location tool of retail outlets with display of contact details
  • A pricing module for the points of sale
  • An additional services sale module
  • A predefined product catalogue provided by TYREDATING