The Digital Authority Ranking (DAR)
is the decision support tool that identifies the key players of a digital market
The Digital Authority Ranking ranks the key players in a digital market according to a single consolidated metric.
It compares the influence of key players on the main acquisition channels: organic, paid, direct and referral
Customized segmentations are applied to provide a relevant response to business issues
A brand needs to understand the panorama of its digital market, to identify the key players and their level of influence
IDENTIFICATION
Identify “off the radar” players and partners to focus on
COMPREHENSION
Understand market trends and dynamics
ACQUISITION
Identify growth drivers (partnerships, joint ventures)
DEVELOPMENT
Discern operating forces for purpose of an international development
How does it work ?
As the visibility of competitors can change overnight, the Digital Authority Ranking provides a snapshot but also a digital evolution of the market players.
A consulting firm needs to position a client’s site in its digital market, to identify the key players and their level of influence. It needs to call upon a trusted third party to provide objective “data driven” measurements
Due Diligence – Digital Component
Audit of the digital visibility of a company
Company buyout
Fusion-acquisition
Investment in the capital of a company
Discern operating forces for purpose of an international development
OUR COLLABORATIONS
