Aircraft Tire Shop


MICHELIN, world leading manufacturer of the aircraft tire wants to create a website for B2B customers in order to sell batches of aircraft tires.


Goals of the project : 

  • Test online aircraft tires selling  

  • Destocking of tire batches


TYREDATING develops for MICHELIN a, e-Shop fully dedicated to aircraft tires.

Main features of this tailored website : 

  • Fully responsive website

  • Tire selector according to aircraft type

  • Sales funnel specific to activity

  • Product sheets adapted to “packs”  

MICHELIN also assigns to TYREDATING the analytic brick of its project : 

  • Define tagging plan

  • Implementing the DataLayer

  • Implementing Tag Management System and tags

  • Compilation of analysis reports and tailored dashboards