Project Description
POPGOM
Overview
In 2008, Christophe Tesseraud founds TYREDATING with the will to shift the lines of the tire e-market. He launches POPGOM.fr and POPGOM.es.
POPGOM, pure-player specialized in the sale of any brands of tires, stands out from the crowd by offering its products AND services:
POPGOM is the first website in France to offer the purchase of tires, online appointments by a specialized and approved fitting center and the sale of tire-related services (geometry, nitrogen inflation, tire storage, insurance and assistance …)
It points out branded tires and shows content to the Internet user to light up the possilbe choice of products
Achievements
14 POPGOM websites are being deployed between 2008 and 2012 througout Europe, in 11 different languages, available on desktop and mobile devices.
1 technical platform
Tire selector by size and by vehicle
Online appointment scheduling module with direct connection to the approved fitting centers schedule.
Geo-tracking of the fitting centers
Complete wheels dedicated module (rims + tires)
Promotional campaign
Merchandising management
over 70 payment methods
Currencies and taxes management
Connection to more than 30 tires suppliers
1 back-office management
Orders management
Management of appointments in fitting centers
Returns management
Frauds management
1 tire pricing software
1 CRM software
1 multi-lingual call-center
14 websites fully operated by TYREDATING team
Review
The POPGOM websites log 6 million visits and a turnover of 20M € / year, half of which is earned outside of France.
POPGOM, it is also a network of more than 3000 approved fitting centers, all of them being tire professionals and 250,000 customers attracted by the unique offer of this pure player
