Aircraft Tire Shop
OVERVIEW
MICHELIN, world leading manufacturer of the aircraft tire wants to create a website for B2B customers in order to sell batches of aircraft tires.
Goals of the project :
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Test online aircraft tires selling
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Destocking of tire batches
ACHIEVEMENTS
TYREDATING develops for MICHELIN a, e-Shop fully dedicated to aircraft tires.
Main features of this tailored website :
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Fully responsive website
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Tire selector according to aircraft type
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Sales funnel specific to activity
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Product sheets adapted to “packs”
MICHELIN also assigns to TYREDATING the analytic brick of its project :
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Define tagging plan
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Implementing the DataLayer
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Implementing Tag Management System and tags
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Compilation of analysis reports and tailored dashboards
