Aircraft Tire Shop 2017-12-14T16:43:18+00:00

Project Description

LP Avion



MICHELIN, world leading manufacturer of the aircraft tire wants to create a website for B2B customers in order to sell batches of aircraft tires.

Goals of the project : 

  • Test online aircraft tires selling  
  • Destocking of tire batches


TYREDATING develops for MICHELIN a, e-Shop fully dedicated to aircraft tires :

Main features of this tailored website : 

  • Fully responsive website
  • Tire selector according to aircraft type
  • Sales funnel specific to activity
  • Product sheets adapted to “packs”  

MICHELIN also assigns to TYREDATING the analytic brick of its project : 

  • Define tagging plan
  • Implementing the DataLayer
  • Implementing Tag Management System and tags
  • Compilation of analysis reports and tailored dashboards


Launched in February 2017, is a real innovation in the aircraft tire world.

MICHELIN prooves its leading status by relying on TYREDATING’s expertise.