POP-UP STORE PILOT SPORT 4
In 2016 MICHELIN, leading manufacturer on the French market, launched the new tire PILOT SPORT 4.
For the first time ever for a tire manufacturer in France and as a crucial step in its e-Commerce strategy, MICHELIN decides to address the web channel.
The objective is twofold :
Offer a new online shopping experience to internet users
Test online direct selling of tires
With its strong e-Commerce experience through POPGOM websites, TYREDATING is appointed by MICHELIN to develop and operate its POP-UP STORE.
The PILOT SPORT 4 website pilotsport4.michelin.fr was launched in March 2016, for an initial duration of 3 months.
Mains features :
Fully responsive website
Appointement management for fitting in centers or at home with selected partners
- Exclusive online services: “satisfied or your money back” warranty, Insurance and assistance, Live Chat with a Michelin expert …
Innovative order funnel
MICHELIN relies on TYREDATING to operate the Pilot Sport 4 website, which means on the one hand to monitore the customer relationship, and on the other hand to manage the operations related to a website activity :
Customer support achieved by Tyredating’s internal call-center
Appointment management with fitting centers
- Claims management
- Tires returns management in case of ordering error or cancelation
- Fraud management
It is a real trial run for us. This could become an event scheme to support other products launches or become a permenant scheme. device. We will learn from these 3-months of online
Olivier Dacquin, Sales Manager France – Michelin
The PILOT SPORT 4 website has been online for more than a year, as a testimony of this first test’s success.