Project Description

MICHELIN France

Overview

Michelin France wants to create an e-Shop in order to give its visitors direct access to an online store from its corporate website.

The internet user can buy his tires online and have them fitted near his home in one of the many fitting centers of Michelin’s network.

3 main goals:

  • Generate conversion
  • Be in direct contact with consumers who wish to benefit from the expertise of Michelin’s network products and services
  • Offer a complete and innovative shopping process

Achievements

Theeshop.michelin.fr website is launched on 18/04/2017, 3 months after the launch of the project.

Main characteristics :

  • 1 fully responsive website

  • 1 tire selector by size, vehicle and – News!- by category: Sedan – Super Sport – SUV – Utility
  • 1 online booking module

The site has been operational since April 2017 with a tire fitting service in fitting center in France.

MICHELIN also entrusted TYREDATING with the realization of the site tagging and the support for the data analysis.

Review

With this new E-Shop, MICHELIN strengthens its leading position by significantly renewing its relationship with consumers. The agility of the TYREDATING technical solution has made it possible to realize this major project, disruptive in the manufacturing world respecting the time to market wished by MICHELIN.

Contact us

You would like to tell us about your project or do you just need some information?
Do not hesitate to send us a message so that we can discuss it together.

Contact us