Project Description

Videos – digital briks

Overview

Michelin’s digital department wants to create content on e-commerce best practices. Performance, sales, marketing, … Many topics are approached. Thus each employee of the group can expand his knowledge whatever his position.

 

The project’s objectives :

  • Perform evangelistic work within the group

  • Provide a recreational treatment to information through media and visual choice

Digital authority ranking

Theme of the video:

  • identify key digital influencers through a measure of “digital authority”

Marketing partnerships with
e-retail leaders

Theme of the video:

  • Build an effective action plan together with e-retail leaders

Consumer reviews syndication

Theme of the video:

  • Broadcast consumer reviews to influence purchase decision

E-retail product page optimization

Theme of the video:

  • Optimizing the build of product pages to generate more sales

Visibility in tireselector ranking

Theme of the video:

  • How to improve the results’s visibility following a tire search 

E-retail performance tracking

Theme of the video:

  • How to estimate the impact of the group’s e-retail actions

E-retail promotions

Theme of the video:

  • How to measurably improve promotions campaigns

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