{"id":251841,"date":"2024-06-04T14:41:34","date_gmt":"2024-06-04T12:41:34","guid":{"rendered":"https:\/\/www.tyredating.com\/project\/ps4\/"},"modified":"2024-06-05T17:46:24","modified_gmt":"2024-06-05T15:46:24","slug":"ps4","status":"publish","type":"project","link":"https:\/\/www.tyredating.com\/en\/project\/ps4\/","title":{"rendered":"PS4"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.25.1&#8243; use_background_color_gradient=&#8221;off&#8221; background_enable_image=&#8221;off&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;7vw||7vw||false|false&#8221; custom_padding_tablet=&#8221;100px||100px||true&#8221; custom_padding_phone=&#8221;||||true&#8221; bottom_divider_height=&#8221;250px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; bottom_divider_height_tablet=&#8221;150px&#8221; bottom_divider_height_phone=&#8221;110px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; text_font=&#8221;Roboto||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Barlow Condensed|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#E09900&#8243; header_font_size=&#8221;70px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>POP-UP Store Pilot Sport 4<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Projects&#8221; _builder_version=&#8221;4.25.1&#8243; use_background_color_gradient=&#8221;off&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;80px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_margin_tablet=&#8221;|||&#8221; custom_margin_phone=&#8221;|||&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.tyredating.com\/wp-content\/uploads\/2024\/06\/ambiance-1.jpg&#8221; title_text=&#8221;pilot sport 4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|-49px||-49px|true|true&#8221; custom_padding=&#8221;|0px||0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Barlow Condensed|600|||||||&#8221; text_text_color=&#8221;#E09900&#8243; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.5em&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>OVERVIEW<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"fusion-text fusion-text-3\">\n<div class=\"fusion-text fusion-text-3\">\n<div class=\"fusion-text fusion-text-3\">\n<div class=\"fusion-text fusion-text-3\">\n<p>In 2016<span>\u00a0<\/span><strong>MICHELIN<\/strong>, leading manufacturer on the French market, launched the new tire\u00a0<strong>PILOT SPORT 4.<\/strong><\/p>\n<p>For the first time ever for a tire manufacturer in France and as a crucial step in its e-Commerce strategy, MICHELIN decides to address the web channel.<\/p>\n<p><strong>The objective is twofold\u00a0:<\/strong><\/p>\n<\/div>\n<div class=\"fusion-separator fusion-full-width-sep\"><\/div>\n<ul class=\"fusion-checklist fusion-checklist-1\">\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">\n<p>Offer a new online shopping experience to internet users<\/p>\n<\/div>\n<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">\n<p><span>Test online direct selling of tires<\/span><\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_margin_tablet=&#8221;|||&#8221; custom_margin_phone=&#8221;|||&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Barlow Condensed|600|||||||&#8221; text_text_color=&#8221;#E09900&#8243; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.5em&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>ACHIEVEMENTS<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; custom_margin=&#8221;|0px||0px|false|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<p>With its strong e-Commerce experience through POPGOM websites, TYREDATING is appointed by MICHELIN to develop and operate its<span>\u00a0<\/span><strong>POP-UP STORE<\/strong>.<\/p>\n<p>The PILOT SPORT 4 website<span>\u00a0<\/span><a href=\"https:\/\/pilotsport4.michelin.fr\/\">pilotsport4.michelin.fr<\/a><span>\u00a0<\/span>was launched in March 2016, for an initial duration of 3 months.<\/p>\n<p><strong>Mains features :<\/strong><\/p>\n<\/div>\n<div class=\"fusion-separator fusion-full-width-sep\"><\/div>\n<ul class=\"fusion-checklist fusion-checklist-2\">\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">\n<p>Fully responsive website<\/p>\n<\/div>\n<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">\n<p>Appointement management for fitting in centers or at home with selected partners<\/p>\n<\/div>\n<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">Exclusive online services: \u201csatisfied or your money back\u201d warranty, Insurance and assistance, Live Chat with a Michelin expert \u2026<\/div>\n<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">\n<p>Innovative order funnel<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div class=\"fusion-separator fusion-full-width-sep\"><\/div>\n<div class=\"fusion-text fusion-text-6\">\n<p><strong>MICHELIN relies on TYREDATING to operate the Pilot Sport 4 website,<span>\u00a0<\/span><\/strong>which means on the one hand to monitore the customer relationship, and on the other hand to manage the operations related to a website activity :<\/p>\n<\/div>\n<ul class=\"fusion-checklist fusion-checklist-3\">\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">\n<p>Customer support achieved by Tyredating\u2019s internal call-center<\/p>\n<\/div>\n<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">\n<p>Appointment management with fitting centers<\/p>\n<\/div>\n<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">Claims management<\/div>\n<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">Tires returns management in case of ordering error or cancelation<\/div>\n<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">Fraud management<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; 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global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Barlow Condensed|600|||||||&#8221; text_text_color=&#8221;#E09900&#8243; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.5em&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>REVIEW<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><strong><em>&#8220;It is a real trial run for us. This could become an event scheme to support other products launches or become a permenant scheme. device. We will learn from these 3-months of online&#8221;<\/em><\/strong><\/p>\n<p>Olivier Dacquin, Sales Manager\u00a0France \u2013 Michelin<\/p>\n<p>The PILOT SPORT 4 website has been online for more than a year, as a testimony of this first test\u2019s success.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>POP-UP Store Pilot Sport 4OVERVIEW In 2016\u00a0MICHELIN, leading manufacturer on the French market, launched the new tire\u00a0PILOT SPORT 4. For the first time ever for a tire manufacturer in France and as a crucial step in its e-Commerce strategy, MICHELIN decides to address the web channel. The objective is twofold\u00a0: Offer a new online shopping [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":251761,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[28],"project_tag":[],"class_list":["post-251841","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-ecom-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PS4 - Tyredating<\/title>\n<meta name=\"description\" content=\"Find details about the Michelin Pilot Sport 4 pop-up store project by TYREDATING.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyredating.com\/en\/project\/ps4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PS4 - 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