{"id":251840,"date":"2024-06-04T14:31:36","date_gmt":"2024-06-04T12:31:36","guid":{"rendered":"https:\/\/www.tyredating.com\/project\/stg\/"},"modified":"2024-06-05T17:43:46","modified_gmt":"2024-06-05T15:43:46","slug":"swiss-tyre-group","status":"publish","type":"project","link":"https:\/\/www.tyredating.com\/en\/project\/swiss-tyre-group\/","title":{"rendered":"Swiss Tyre Group"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.25.1&#8243; use_background_color_gradient=&#8221;off&#8221; background_enable_image=&#8221;off&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;7vw||7vw||false|false&#8221; custom_padding_tablet=&#8221;100px||100px||true&#8221; custom_padding_phone=&#8221;||||true&#8221; bottom_divider_height=&#8221;250px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; bottom_divider_height_tablet=&#8221;150px&#8221; bottom_divider_height_phone=&#8221;110px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; text_font=&#8221;Roboto||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Barlow Condensed|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#E09900&#8243; header_font_size=&#8221;70px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1>Swiss Tyre Group<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Projects&#8221; _builder_version=&#8221;4.25.0&#8243; use_background_color_gradient=&#8221;off&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_margin_tablet=&#8221;|||&#8221; custom_margin_phone=&#8221;|||&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.tyredating.com\/wp-content\/uploads\/2024\/06\/ambiance-4.jpg&#8221; title_text=&#8221;pneutotal mockup&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|-49px||-49px|true|true&#8221; custom_padding=&#8221;|0px||0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Barlow Condensed|600|||||||&#8221; text_text_color=&#8221;#E09900&#8243; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.5em&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>OVERVIEW<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"fusion-text fusion-text-3\">\n<div class=\"fusion-text fusion-text-3\">\n<div class=\"fusion-text fusion-text-3\">\n<p><strong>Swiss Tire Group<\/strong><span>\u00a0<\/span>is a cooperation of 19 Swiss points of sale, all specialized in tire.<\/p>\n<p>In 2016, Swiss Tyre Group decides to increase its presence on the Internet by lauching an E-Shop where each point of sale can present its offer while preserving its freedom in terms of offer and price.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>For STG, the stakes are twofold:<\/strong><\/p>\n<\/div>\n<div class=\"fusion-separator fusion-full-width-sep\"><\/div>\n<ul class=\"fusion-checklist fusion-checklist-1\">\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">\n<p>Generate traffic in retail outlets<\/p>\n<\/div>\n<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">\n<p>Win new customers by pooling marketing costs<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_margin_tablet=&#8221;|||&#8221; custom_margin_phone=&#8221;|||&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Barlow Condensed|600|||||||&#8221; text_text_color=&#8221;#E09900&#8243; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>REALISATIONS<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; custom_margin=&#8221;|0px||0px|false|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<div class=\"fusion-text fusion-text-5\">\n<p>STG relies on TYREDATING to carry out this project in an accurate time-frame: the website must be online for the winter season.<span>\u00a0<\/span><a href=\"https:\/\/www.pneutotal.ch\/\" target=\"_blank\" rel=\"noopener\">pneutotal.ch<\/a><span>\u00a0<\/span>\/<span>\u00a0<\/span><a href=\"https:\/\/www.reifentotal.ch\/\" target=\"_blank\" rel=\"noopener\">reifentotal.ch<\/a>\u00a0for desktop and mobile devices, developed by TYREDATING in only 3 months time, have been launched in September 2016.<\/p>\n<p><strong>Pneutotal.ch \u00a0:<\/strong><\/p>\n<\/div>\n<div class=\"fusion-separator fusion-full-width-sep\"><\/div>\n<ul class=\"fusion-checklist fusion-checklist-2\">\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">\n<p>A bilingual website : French and German<\/p>\n<\/div>\n<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">\n<p>A website available on Desktop and mobile devices<\/p>\n<\/div>\n<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">\n<p>A market-place -like website with the possibility of booking the tires and pay for them on-site at the fitting center<\/p>\n<\/div>\n<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">A location tool of retail outlets with display of contact details<\/div>\n<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">A pricing module for the points of sale<\/div>\n<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">An additional services sale module<\/div>\n<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">A predefined product catalogue provided by TYREDATING<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; 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In 2016, Swiss Tyre Group decides to increase its presence on the Internet by lauching an E-Shop where each point of sale can present its offer while preserving its freedom in terms of offer and price. &nbsp; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":251742,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[16,28],"project_tag":[],"class_list":["post-251840","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-ecom","project_category-ecom-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Swiss Tyre Group - Tyredating<\/title>\n<meta name=\"description\" content=\"Check out the project details for the tires and associated services market place in Switzerland for Swiss Tyre Group by TYREDATING\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tyredating.com\/en\/project\/swiss-tyre-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swiss Tyre Group - 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