[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Header” _builder_version=”4.25.1″ use_background_color_gradient=”off” background_enable_image=”off” parallax=”on” custom_padding=”7vw||7vw||false|false” custom_padding_tablet=”100px||100px||true” custom_padding_phone=”||||true” bottom_divider_height=”250px” bottom_divider_flip=”horizontal” bottom_divider_height_tablet=”150px” bottom_divider_height_phone=”110px” bottom_divider_height_last_edited=”on|phone” saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.25.1″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Barlow Condensed|700|||||||” header_text_align=”center” header_text_color=”#E09900″ header_font_size=”70px” header_line_height=”1.2em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” module_alignment=”center” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Projects” _builder_version=”4.25.0″ use_background_color_gradient=”off” custom_margin=”|||” custom_padding=”80px||80px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_margin=”|||” custom_margin_tablet=”|||” custom_margin_phone=”|||” custom_margin_last_edited=”off|desktop” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.tyredating.com\/wp-content\/uploads\/2024\/06\/e-shop-michelinman-us.jpg” title_text=”e-shop-michelinman-us” _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”|-49px||-49px|true|true” custom_padding=”|0px||0px|true|true” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font=”Barlow Condensed|600|||||||” text_text_color=”#E09900″ text_font_size=”40px” text_line_height=”1.5em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
OVERVIEW<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font=”Montserrat|300|||||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
MICHELIN USA want to develops an e-shop for its tourism, 4X4 and van product line line in order to build a direct relationship with customers.<\/p>\n
3 main goals:<\/strong><\/p>\n<\/div>\n Be connected to the customers from the tire research to the purchase and then the fitting<\/p>\n<\/div>\n<\/li>\n Offer an innovative shopping experience<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_margin=”|||” custom_margin_tablet=”|||” custom_margin_phone=”|||” custom_margin_last_edited=”off|desktop” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font=”Barlow Condensed|600|||||||” text_text_color=”#E09900″ text_font_size=”40px” text_line_height=”1.5em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n ACHIEVEMENTS<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font=”Montserrat|300|||||||” custom_margin=”|0px||0px|false|true” custom_padding=”0px|0px|0px|0px|true|true” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n shop.michelinman.com\u00a0is launche in November 2016, 8 months only after the initiation of the project.<\/p>\n Main features :\u00a0<\/strong><\/p>\n<\/div>\n 1 responsive website<\/p>\n<\/div>\n<\/li>\n 1 tire selector by size, by vehicle and \u2013 new ! \u2013 by driving experience \u201csearch by how you drive\u201d !<\/p>\n<\/div>\n<\/li>\n 1 online appointment booking module<\/p>\n<\/div>\n<\/li>\n<\/ul>\n Since end of 2016, the website is operational. For now, it is possible to have your tires delivered on a limited area of the country. The delivery zone will progressively extend to the whole country in order to develop the conversion.<\/p>\n MICHELIN has also been relying on TYREDATING for the completion of the website the realization of the website tagging and the support for the data analysis.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_gallery gallery_ids=”251686,251688,251690,251692,251694″ fullwidth=”on” _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”|-50px||-50px|false|true” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Michelin USOVERVIEW MICHELIN USA want to develops an e-shop for its tourism, 4X4 and van product line line in order to build a direct relationship with customers. 3 main goals: Generate conversion Be connected to the customers from the tire research to the purchase and then the fitting Offer an innovative shopping experience ACHIEVEMENTS shop.michelinman.com\u00a0is […]<\/p>\n","protected":false},"author":2,"featured_media":251681,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[28],"project_tag":[],"class_list":["post-251831","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-ecom-en"],"yoast_head":"\n\n
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