[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Header” _builder_version=”4.25.1″ use_background_color_gradient=”off” background_enable_image=”off” parallax=”on” custom_padding=”7vw||7vw||false|false” custom_padding_tablet=”100px||100px||true” custom_padding_phone=”||||true” bottom_divider_height=”250px” bottom_divider_flip=”horizontal” bottom_divider_height_tablet=”150px” bottom_divider_height_phone=”110px” bottom_divider_height_last_edited=”on|phone” saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.25.1″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Barlow Condensed|700|||||||” header_text_align=”center” header_text_color=”#E09900″ header_font_size=”70px” header_line_height=”1.2em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” module_alignment=”center” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Projects” _builder_version=”4.25.1″ use_background_color_gradient=”off” custom_margin=”0px||0px||false|false” custom_padding=”80px||80px||true|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_margin=”|||” custom_margin_tablet=”|||” custom_margin_phone=”|||” custom_margin_last_edited=”off|desktop” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.tyredating.com\/wp-content\/uploads\/2024\/06\/e-shop-michelin-france-1.jpg” title_text=”e-shop michelin france” _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”|-49px||-49px|true|true” custom_padding=”|0px||0px|true|true” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font=”Barlow Condensed|600|||||||” text_text_color=”#E09900″ text_font_size=”40px” text_line_height=”1.5em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
OVERVIEW<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font=”Montserrat|300|||||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Michelin France wanted to create an e-Shop in order to give its visitors direct access to an online store from its corporate website.<\/p>\n
The internet user could buy his tires online and have them fitted near his home in one of the many fitting centers of Michelin\u2019s network.<\/p>\n
3 main goals:<\/strong><\/p>\n<\/div>\n Offer a complete and innovative shopping process<\/span><\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_margin=”|||” custom_margin_tablet=”|||” custom_margin_phone=”|||” custom_margin_last_edited=”off|desktop” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font=”Barlow Condensed|600|||||||” text_text_color=”#E09900″ text_font_size=”40px” text_line_height=”1.5em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n ACHIEVEMENTS<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font=”Montserrat|300|||||||” custom_margin=”|0px||0px|false|true” custom_padding=”0px|0px|0px|0px|true|true” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n The eshop.michelin.fr\u00a0website was launched on 18\/04\/2017, 3 months after the launch of the project.<\/span><\/p>\n Main characteristics :<\/strong><\/p>\n<\/div>\n 1 fully responsive website<\/p>\n<\/div>\n<\/li>\n 1 online booking module<\/p>\n<\/div>\n<\/li>\n<\/ul>\n The site has been operational from April 2017 to July 2019 with a tire fitting service in fitting center in France.<\/span><\/p>\n MICHELIN also entrusted TYREDATING with the realization of the site tagging and the support for the data analysis.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_gallery gallery_ids=”251653,251655,251657,251659,251661″ fullwidth=”on” _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”|-50px||-50px|false|true” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.25.1″ _module_preset=”default” use_background_color_gradient=”off” hover_enabled=”0″ sticky_enabled=”0″ custom_padding=”0px||||false|false” custom_margin=”0px||||false|false”][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.25.1″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font=”Barlow Condensed|600|||||||” text_text_color=”#E09900″ text_font_size=”40px” text_line_height=”1.5em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ theme_builder_area=”post_content”]<\/p>\n REVIEW<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font=”Montserrat|300|||||||” custom_margin=”|0px||0px|false|true” custom_padding=”0px|0px|0px|0px|true|true” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ theme_builder_area=”post_content”]<\/p>\n With this new E-Shop, MICHELIN has strengthened its leading position by significantly renewing its relationship with consumers. The agility of the TYREDATING technical solution has made it possible to realize this major project, disruptive in the manufacturing world respecting the time to market wished by MICHELIN.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Michelin FranceOVERVIEW Michelin France wanted to create an e-Shop in order to give its visitors direct access to an online store from its corporate website. The internet user could buy his tires online and have them fitted near his home in one of the many fitting centers of Michelin\u2019s network. 3 main goals: Generate conversion […]<\/p>\n","protected":false},"author":2,"featured_media":251645,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[28],"project_tag":[],"class_list":["post-251824","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-ecom-en"],"yoast_head":"\n\n
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