Project Description

Where To Buy (U.S)

Following the development of a new “Where to Buy” offer, Michelin wants video assistance to help its sales force easily explain the benefits of it.


Help the sales force to dynamically explain a new offer to customers and prospects.


It’s always difficult to attract new consumers to your website. Michelin is proposing to allow potential partners to benefit from its reputation through the Where To Buy offer to attract new partners. This offer makes it possible to appear as a dealer on a Michelin site when a user wants to know where he can buy his tire. The customer is then redirected to the product page of the partner website. the only thing left to do for this partner is to convert the sale!

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