Michelin wants to present its offer of connected tires through a fast, visual and impacting video. Tyredating achieved, together with the Michelin teams, the script and storyboard of the video as well as its production
Promote the Michelin Tire Care offer for Michelin’s potential customers.
The spectator is immersed in the world of a fleet manager and faces the problems that this manager may encounter. He discovers how the Michelin Tire Care solution can save time and optimize scale costs by accurately tracking the state of tire condition through relay antennas and RFID chips.