Project Description
Videos – digital briks
Overview
Michelin’s digital department wants to create content on e-commerce best practices. Performance, sales, marketing, … Many topics are approached. Thus each employee of the group can expand his knowledge whatever his position.
The project’s objectives :
Perform evangelistic work within the group
Provide a recreational treatment to information through media and visual choice
Digital authority ranking
Theme of the video:
identify key digital influencers through a measure of “digital authority”
Marketing partnerships with
e-retail leaders
Theme of the video:
Build an effective action plan together with e-retail leaders
Consumer reviews syndication
Theme of the video:
Broadcast consumer reviews to influence purchase decision
E-retail product page optimization
Theme of the video:
Optimizing the build of product pages to generate more sales
Visibility in tireselector ranking
Theme of the video:
How to improve the results’s visibility following a tire search
E-retail performance tracking
Theme of the video:
How to estimate the impact of the group’s e-retail actions
E-retail promotions
Theme of the video:
- How to measurably improve promotions campaigns
