Project Description
Tyreplus Australia
Overwiew
The TYREPLUS franchise wishes to have a national website to introduce its offer and its network. They also wants to offer an individual website to each of their 45 franchisees.
Goals :
Provide consumers with information and options to meet their booking / quotation request needs
Develop a new “national” website for TYREPLUS
Generate trafic online and on-site
Achievements
Tyredating delivers the TYREPLUS Australia sites in March 2018.
1 National website:
Website introducing the offer and the franchise
Fully responsive website
Main feature: search for a retail outlet with a direct link to the site of the selected franchisee
Back office for the franchise to push marketing operations (banners, landing pages) on franchise websites
45 franchisees websites:
Corporate idendity charter common with the one from the franchise
multi-brands tires selector
Presenting the services of each center
Price display
Only appointment module
Quotation request module
E-booking : online order, on-site payment
Individual back-office for each franchisee in order for him to animate his website
Each new franchisee to join TYREPLUS can have his own website with no further investment
Result
After 8 months, the website has already generated over 6 000 leads to the franchisees with a mainly organic trafic (70%).
