Project Description
SWISS TYRE GROUP
Overview
Swiss Tire Group is a cooperation of 19 Swiss points of sale, all specialized in tire.
In 2016, Swiss Tyre Group decides to increase its presence on the Internet by lauching an E-Shop where each point of sale can present its offer while preserving its freedom in terms of offer and price.
For STG, the stakes are twofold:
Generate traffic in retail outlets
Win new customers by pooling marketing costs
Achievements
STG relies on TYREDATING to carry out this project in an accurate time-frame: the website must be online for the winter season. pneutotal.ch / reifentotal.ch for desktop and mobile devices, developed by TYREDATING in only 3 months time, have been launched in September 2016.
Pneutotal.ch :
A bilingual website : French and German
A website available on Desktop and mobile devices
A market-place -like website with the possibility of booking the tires and pay for them on-site at the fitting center
- A location tool of retail outlets with display of contact details
- A pricing module for the points of sale
- An additional services sale module
- A predefined product catalogue provided by TYREDATING
