Tyredating is a provider of vertical e-retail solutions dedicated to tire and automotive maintenance services.


POPGOM brand and its first e-shops selling tires in Spain and France were launched in 2008. The novelty of this offer, including an online appointment for fitting, meets with immediate success among the general public, turning POPGOM into a leader in the field of pure tire players and related services. The brand is gradually being spread out throughout Europe to be currently present in 14 countries.


In 2014, Tyredating put its tire e-retail expertise at the service of international brands and developed its first ROPO sites (Research Online, Purchase Offline) for Euromaster Switzerland and Taquipneu in France.

During that same year, Tyredating SAS becomes 100% Michelin-owned subsidiary.


In 2015, the first market place dedicated to the Vianeumaticos tire was launched in Spain. The following year, Buscollantas marketplace takes off in Mexico. The same year 2015, Tyredating experiments a rise of new projects such as the Pilot Sport 4 pop-up store for Michelin, Tyreplus in Thailand, the BFGoodrich e-shop in the United States, the Swiss Tire Group market place, and then the online shop Michelin USA.


In 2017, Tyredating confirms its success with multiple projects, including the release of the aircraft tire sales site aircrafttireshop.com in February, but especially with the launch of the solution YepGarage, the e-commerce solution in SaaS mode that allows independent garages and car centers to put their own ROPO website (research Online, purchase offline) online in just a few clicks.


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