ABOUT US

Tyredating is a supplier of vertical e-retail solutions dedicated to tires and automotive maintenance services.

Year

2008

2008 saw the launch of the POPGOM brand and its first tire e-shops in Spain and France. The novelty of this offer, including making an online appointment for the Tire mounting, met with immediate success with the general public, establishing POPGOM as a leader of pure players in automotive tires and associated services. The brand is gradually being rolled out in Europe and is currently present in 14 countries.

Year

2014

In 2014, Tyredating put its tire e-retail expertise at the service of international brands and developed its first ROPO (Research Online, Purchase Offline) sites for Euromaster Switzerland and Taquipneu in France.

In the same year, Tyredating SAS became a 100% subsidiary of the Michelin group.

Year

2015

In 2015, the first market place dedicated to tires for Vianeumaticos was created in Spain. The following year, it was the Buscollantas marketplace’s turn to take off in Mexico. This same year 2015 saw the ramp-up of new projects such as the Pilot Sport 4 pop-up store for Michelin, Tyreplus in Thailand, the BFGoodrich e-shop in the United States, the Swiss Tire Group market place, and then the store. Michelin USA online.

Year

2017

The year 2017 confirms the rise of Tyredating with multiple projects, including the release in February of the aircraft tire sales site aircrafttireshop.com, but especially with the launch of the YepGarage solution, the e-commerce solution in SaaS mode which allows independent garages and auto centers to put their own ROPO (research Online, purchase offline) site online in just a few clicks.

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